A big agency reached out to Trish and Susan in the middle of summer. And we all know what that means: holiday campaign pitches! As is the norm with pitches for large retail brands, it was a month full of holiday surprises–with directions everyone loved one day being killed the next. In the end, we did manage to experience holiday campaign-creating joy as one of our directions made it into the final 2 mix.
Here's a peek at the campaign that was presented, complete with audio tracks that will have you thinking about the holidays way earlier than you'd like. Enjoy...
TV SCRIPTS
We added a splash of pitch theater by bringing the songs from our scripts to life (on a budget). You can click the link to the mp3 after each script. And yes, it would have made more sense to be able to click on the actual photo, where you see a sound icon. Unfortunately, we are dealing with Adobe web design and sense isn't always involved. Thank you for understanding.
MOBILE
IN-STORE
