More fun, less overthinking. That was Susan's experience working a writer on this iconic brand.
People already knew that Target has a wide variety of great products. What they didn't know is Target also has great prices on everyday products. This campaign was created to get the pricing message across in a simple, fun, Target-like way.
TV: Prices So Low...
PRINT
How do you create a fun, narrative story for seemingly ordinary household products? Throw in some little people, of course.
