Post It was one of the many sub-brands Susan worked on as a GCD/Copywriter on 3M.
When you write something down, you’re 42% more likely to make it happen. This powerful insight inspired our work for a brand that was well-known and well-liked, but lacked an emotional connection.
DOCUMENTARIES
We created a series of documentary films that featured some incredibly inspiring Post-It users to show the power of writing down their goals and dreams.
Imani Davis, spoken word artist
Sparsh Shah, student + musician with Osteogenesis Imperfecta