Google wanted to take the stress out of finding the perfect gift by expanding the realm of shopping possibility. This is one of our ideas that made it into the final mix.
An activation where shoppers can "shake" a huge, interactive snow globe to reveal personalized gift ideas within a shoppable holiday scene.
How it works:
1. Shoppers use filters on the snow globe to describe the person they’re shopping for and what they want to spend.
2. They press a button to shake the snow globe. Snow fills the globe.
3. Their personalized Google search results appear within a digital scene--as wardrobe and props.
4. Shoppers use Google Lens to "shop" for their favorite items right there and then on their phone.
Some examples of scenes include:
Carolers wear funny t-shirts, hats and gear targeting dads.
A famous DJ appears as dancers enter the scene using personalized gift ideas as their props/outfits.
A Cirque du Soliel performer spins on a rope wearing personalized outfits. For one shopper this might mean a beautiful gown flowing through the air, while for another the dancer might be dressed in dark jeans and combat boots.
